Free Doritos! (Updated Link)

12 Nov

Maybe not entirely free. I’m currently working on a survey for my Communications Research Methods class, and it involved Doritos and media creation.We’re trying to find out what methods of humor play out in video advertising, and what methods are the most effective. Our group thought that Doritos ads in particular were a special bag.

Probably the weirdest bag of Doritos the Web turned up. I’m not sure if this is a picture of side-effects.

In the past, Frito-Lay, which produces Doritos, has a yearly contest for user-created Super Bowl ads. Fans of the orange-dusted snack chip can create their own video ad and upload online, where the internet elves (other Doritos fans) decide on what ads to pick. Doritos has often shown some pretty controversial ads, but the ones in the survey, though mildly offensive, shouldn’t start a media storm. Two of the videos we selected for our survey are user-submitted ads up for consideration.

If you have a chance, I’d love to hear some responses to this survey. All you have to do is follow this link, watch some chip commercials, and answer the surveys. Craving chips isn’t totally included.

While I can’t guarantee free Doritos, hopefully you’ll get some laughs for free out of this.


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